How I Build and Run Growth Systems
I build operating systems for SEO, content, and growth so teams stop firefighting and start compounding. And in general, help get sheet done.
I’m Nikko. I build and run systems that make content, SEO, product, and growth actually work together instead of fighting each other. I’ve been working and developing systems for around 20 years now.
This is the Work OS side of my world: how I operate inside companies when I’m in “let’s grow this thing” mode.
I’ve spent the last few years running global SEO and content for multiple brands within tech, SaaS, Web3, crypto, and content partnerships with editorial brands, mostly in tech / crypto / fintech / Web3. Under the hood, the work is always the same: take chaos, design a clean operating system, then keep pushing against it until it sticks.
On this little corner of the internet I’m just going to show you how I think and what I’ve actually done, across a few lanes. You can click into any of them and see:
How I approach it
A couple of concrete examples from real work
The simple frameworks I use so teams can repeat it
This is not a “thought leadership” blog. It’s just my working notes on how I build and run growth systems, built on 20+ years of “doing data‑driven stuff and seeing what happens